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The Human Cost of Conflict Palm Oil

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Project

The Human Cost of Conflict Palm Oil

Client

Rainforest Action Network

Date

June, 2016

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Rainforest Action Network (RAN) approached us to produce an animation about labor abuses in the palm oil Industry. The video focuses on: the sector’s impact on workers and the environment; the alleged non-compliance of a PepsiCo joint venture in Indonesia; and the plight of three palm oil plantation workers, whose experiences tell the tale of what NGOs call endemic labor abuses throughout much of the industry.In designing the story, RAN and partners chose three strong stories to compile into one video. During production, they worked together to making sure each visual element within the animation was cross-checked for legal accuracy

The final video package Ecodeo delivered was the original 3:17 minute piece— stand-alone, one-minute edits of each story—and six 15-to-30 second shorts to raise awareness across social media feeds where the medium calls for brevity. Although the piece was originally released in English with text subtitles, the project has been translated into Bahasa and Japanese, with an expected summer 2018 release.

Our original English language video garnered over half a million hits without any paid audience targeting. The piece was picked up by the Huffington Post, Triple Pundit, The Democratic Underground, and BE Magazine,and RAN has since been contacted by professors who wish to use it in their curricula. The global palm oil industry insists it is improving its environmental and human rights record. But many NGOs believe the commodity’s impact on people and the planet is becoming even worse. The video has been shared by multiple international partners and channels, and remains the only piece that explains palm oil labor issues and calls for continued pressure on Pepsico shareholders and the company’s multinational partners.

“The video is a powerful start, and it projects a clear and forceful argument.”

— Triple Pundit

Press