Conflict Palm Oil

PepsiCo is one of the largest snack food companies in the world and, for years, it refused to take full responsibility for one of the most controversial ingredients in its products—Conflict Palm Oil. But all that’s changed.

Rainforest Action Network (RAN) approached us to produce an animation about labor abuses in the palm oil Industry.
Our animation work was picked up by the press and helped moved this campaign forward, get the attention of supporters, partners and shareholders in Pepsico and helped the campaign reach this massive step forward. We are proud to have been a part of it and look forward to the eradication of Conflict Palm Oil.

The video focuses on: the sector’s impact on workers and the environment; the alleged non-compliance of a PepsiCo joint venture in Indonesia; and the plight of three palm oil plantation workers, whose experiences tell the tale of what NGOs call endemic labor abuses throughout much of the industry. In designing the story, RAN and partners chose three true field labor stories to compile into one video. During production, they worked together to making sure each visual element within the animation was cross-checked for legal accuracy.

Although the piece was originally released in English with text subtitles, the project has been translated into Bahasa and Japanese. Our original English language video garnered over half a million hits without any paid audience targeting. The piece was picked up by the Huffington Post, Triple Pundit, The Democratic Underground, and BE Magazine, and RAN has since been contacted by professors who wish to use it in their curricula. The video has been shared by multiple international partners and channels and remains the only piece that explains palm oil labor issues and calls for continued pressure and eyeballs on Pepsico shareholders and the company’s multinational partners.

“The video is a powerful start, and it projects a clear and forceful argument.”

— Triple Pundit

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